Juan Lopez

Juan T. Lopez

Owner of Amistad Associates and Professional Training & Coaching Consultant


Juan T. Lopez began his consulting career in diversity in 1980.  For five years, he worked with Dr. Price Cobbs, founder of Pacific Management Systems, a nationally recognized firm and one of the first to provide diversity training.  His work in diversity began with race relations, and he was part of a small group of diversity pioneers who worked on expanding diversity beyond race relations and affirmative action into managing diversity, diversity awareness, and working with a diverse workforce.     

In 1982, Juan Lopez began providing one of the first Latino Leadership programs to Fortune 50 companies.  In addition to this program, he initiated multicultural leadership programs for NASA Johnson Space Center in Houston, Texas.  Currently, Juan is responsible for Johnson and Johnson’s, Crossing the Finish Line: Global Multicultural Leadership Program. He provides accelerated career and leadership training to senior executives who lead businesses around the world.  

Juan and Rick Morales are co-founders of LLEAD, which is a premier, intensive, leadership program for Latinos in senior-level positions. They have offered this program to a wide group of corporations over the last 12 years.  Rick and Juan are currently collaborating on a book about Latino Leadership. 

Since 1985, Juan has assisted government agencies in areas such as: organizational change and development, leadership, diversity, and reinvention.   In addition, Juan has worked with many private and public organizations to create hospitable work environments that value and practice equity and inclusion. In addition, he consults on strategic design of organizational change to prepare for survival and competition in pubic service. 

Juan has worked with PepsiCo leaders on diversity and leadership development and was a member of their Global Diversity & Inclusion Governance Council.  He also provides multicultural leadership programs for top talent and future leaders of Lawrence Livermore National Laboratories.  In addition, he co-facilitates the Hispanic Leadership program for Fortune 50 corporations.   

Juan has his M.S.W. from the University of California at Berkeley, School of Social Welfare, where he emphasized organizational planning/administration and community health services. He holds a Bachelor of Arts Degree, in Psychology and in Latin-American Studies, from Sonoma State University.

Juan co-created Diversity 2000, a national think tank that meets annually to work on compelling diversity issues.  Thus far, the group has produced 18 reports of innovative ideas and programs.  In addition, Mr. Lopez was the co-chair for three years of the National Diversity Conference, which had been one of the premier national events addressing diversity issues.  He has been a member of the Collegium since 1993, a diversity think tank of diversity pioneers who develop diversity concepts and leadership models.  He recently was featured in The Diversity Journal as one of the Diversity Pioneers. Juan is a Co-author of:  The Diversity Calling:  Building Community One Story at a Time, published in 2012.  He also is a Co-author of a chapter: Leading for Diversity, in the ASTD Leadership Handbook.